Each brand must leave in customer’s mind its own unique ‘fingerprint’ – featuring and creating unique emotion.
One step ahead
In the digital era of communications, the channels used to reach consumers change with incredible speed and dynamics. In SymbolMedia, we strive to provide innovative concepts and solutions to reach consumers in a way that allows standing out from competitors and creating attachment to the brand using new kinds of media – web, mobile platforms and applications, digital out-of-home solutions, social media marketing and more.
SymbolMedia also develops its own innovative projects in the field of online media, mobile applications, Social Media marketing and digital out-of-home media.
Different, yet familiar
We believe that the innovative approach to brand communications should not be at the expense of the intelligibility of messages and their accessibility to consumers. Because no matter how dynamically marketing mix and media change, it does not alter the primary motivation of people. We still want the same things in life – love, security, recognition, strong positive emotions.
Therefore, our main task is to understand brand’s consumers, what they need, what they love and what they dream about. Only this way we can create the right message to touch them in a way that creates an attachment to the brand.
Integrated approach to communication
The structure of SymbolMedia brings together agencies specializing in the provision of certain communication services – Advertising strategies and concepts, design, Public Relations and Event management, Out-of-home advertising, media planning and buying, Digital and Web solutions, Social Media marketing, etc.. to provide full communication services and integrated approach in creating concepts and solutions for our customers.
Thus we provide specialists in various components of the communication mix, united by one goal – to create a comprehensive solution to meet the needs and objectives of the brand. Because we know that only an integrated and comprehensive communication, reaching consumers through various channels and sources can lead to results superior to our clients’ expectations.